Schweppes & BETC launched a cheeky campaign to promote a new citrus flavor, Schweppes Agrumes.
The protagonists of the TVC are 3 adorable monkeys, that do everything in their power to steal from a bar the new irresistible Schweppes Agrumes, with no artificial colors or flavors. Because in the heat of the summer, everyone is looking for freshness, even these 3 adorable thieves. The four citrus fruits (lime, grapefruit, orange and lemon) that compose the drink are more irresistible than ever and the monkeys will work together and do anything to get their furry little paws on them. And the bartender knows this. He’s used to having them around. He knows that the moment he opens that bottle, the show is on.
The film blends the codes of classic heist and animation films to create a hilarious, friendly battle between the barman and the monkeys.
The film was directed by Thierry Poiraud who’s experienced working with animals and making action films with a humorous twist. The adorable monkeys are the Brad Pitts and Leo DiCaprios of the monkey world, having shot several Hollywood films in the past. The film was shot in Thailand where the monkeys are originally from. Like many super stars, our adorable monkeys only shoot at home.
This colorful and exotic film created by BETC Paris and produced by production company Insurrection lives up to the unexpected twists of the Schweppes saga.
The film will air on TV and online from May 12 and an outdoor campaign will also run.
Brand: Orangina Suntory France, Schweppes
Brand Management: Pauline Varga, Florian Simonnet, Barbara Dufoix, Gabrielle Cousin, Emmanuelle Levy
Agency : BETC
Agency Management : Valerie Dhotel-Frances, Isabelle Picot, Marie Chapuis, Clemence Cocheton, Leila Guerbaa
Executive Creative Director : Stephane Xiberras
Creative Director: David Martin Angelus
Art Director: Jonathan Baudet-Bautella
Ad Assistant: Joachim Touitou
Copywriter: Clara Lafuente
Music Creative Director: Christophe Caurret
Strategic Planning: Alexandre Ben Soussan
Traffic: Celine Laporte
TV Producer: Guillaume Denecker
Production Company : Insurrection
Sound Production : Kouz
Director : Thierry Poiraud
Photograph: Iris Velghe
Art Buying : Stephanie Giordano
Production : General Pop