Lucia Antal, Marketing Director Pro TV, will represent Romania in the board of I-jic, the international organization of audience measurement associations. Lucia was elected member in the board of International Joint Industry Committees Association (I-jic) for the third term in a row. The organization represents representative members of 16 media associations in 13 countries, both from Europe and Africa.
Romania is represented in I-jic by 2 associations, BRAT (Romanian Bureau for Transmedia Audit) and ARMA (Romanian Association for Audience Measurement). Lucia is both Marketing Director Pro TV and, in the same time, the president of ARMA.
The next meeting of the association will take place in Bucharest, in November.