Tag: audience measurement
Ozone partners with Ipsos iris to demonstrate the power of audiences across the Premium Web
Ozone, the premium digital advertising platform built for brands by the UK’s leading publishers, today announces the integration of Ipsos iris data for validating audiences across the Premium Web. Ipsos […]
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
Lucia Antal, Marketing Director Pro TV, to represent Romania in I-jic’s board
Lucia Antal, Marketing Director Pro TV, will represent Romania in the board of I-jic, the international organization of audience measurement associations. Lucia was elected member in the board of International Joint […]