Tag: commercial
GlobalData: Poland’s card payment market to reach PLN920.9bn in 2025
Poland’s card payment market, which has been on the rise for the past few years, registered a slowdown in 2020 with a growth rate of 9.9% due to COVID-19 as […]
Finnair brings more choice to customers, with Business Light tickets
Finnair will introduce a totally new Business Light ticket and renew its other ticket types on 15 June, addressing the increasing trend for personalisation of the travel experience. Customers can choose […]
Paradais DDB signs a new Christmas ad for De Prati
Thinking of how different this Christmas could be, Paradais DDB developed a campaign for De Prati that invites people to show their affection through the affective value of a gift. […]
Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, […]
Aston Martin Proves ‘Beautiful is Relentless’ in Striking SUV Launch from Great Guns’ Daisy Zhou
Great Guns director Daisy Zhou has shot a bold new film to mark the launch of Aston Martin’s newest model and first-ever SUV: the Aston Martin DBX. Built at the […]
Sune Sorensen directs magical story about a boy and his dinosaur friend, in an unconventionally quirky spot
Director Sune Sorensen creates a TVC that depicts a slightly ironic but at the same time sweet “day-in-the-life-of” story about this unlikely friendship. The boy, NOAH, plays, jokes, and even […]
Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience
Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in […]
British Red Cross shows the power of kindness in a new commercial
British Red Cross demonstrates the power of kindness with the launch of its latest advert, ‘The Power of Kindness’. The spot shows the diverse support that the organisation provides to […]
Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects freeze time for Cadillac
Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects bring time to a standstill in this visually exquisite campaign for Cadillac, to promote its new model: the CT6 […]
Lacoste brings the glamour in a film signed by BETC Paris
Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, […]