Tag: media owners
Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global
Picnic, the Social Display Ad Marketplace, is putting the power of its premium social-style advertising directly in the hands of publishers with the launch of its self-service Picnic Studio tool, […]
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
ZenithOptimedia: Google takes top position in global media owner rankings
Google is now the world’s largest media owner, according to ZenithOptimedia’s “Top Thirty Global Media Owners” report. Google moves up from second position and boasts media revenues 39% higher than […]