Tag: mobile
McDonald’s celebrates moments of togetherness with the launch of ‘The Alternative Christmas List’
McDonald’s is changing the meaning of ‘Christmas lists’ this year as it launches The Alternative Christmas List, a campaign anchored around a mobile experience accessed through the McDonald’s App, led […]
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
AudioMob raises $14million in series A funding valued at $110million
AudioMob, tech company that develops in-game audio ads bridging opportunities between audio and mobile, announced that it has successfully raised $14m for its series A funding. The funding came after […]
Ogury launches Header Ad, a non-intrusive mobile format
Ogury, a tech leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. […]
Mobile Game for Fashionistas Attracts 8M Players in 5 Months
An engaging social game for women “Pocket Styler” attracts 2M downloads in launch month alone, collaborates with designers to create trendy in-game content, and yet to collaborate with designer brands […]
Mobile Contactless Payment Transaction Volumes to Grow by 92% Globally by 2023, Outpacing Card Volume Growth
A new report from Juniper Research has found that transaction volumes for mobile payments will grow from 26 billion in 2021 to 49 billion in 2023; representing a growth of […]
Hawk Expands Its Omnichannel Capabilities With Anzu’s In-Game Advertising Platform
Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today announced a global partnership with Anzu,the world’s most advanced in-game advertising platform. The deal enables […]
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition […]
Electronic Arts acquires Playdemic, makers of the highly successful Golf Clash mobile game, from Warner Bros. Games and AT&T
Electronic Arts, AT&T and WarnerMedia announced the sale of Warner Bros. Games’ Playdemic, Ltd., the mobile games studio responsible for Golf Clash, to EA. Under the terms of the agreement, EA […]
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale […]