"mobile" tag

Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as…

Cisco Annual Internet Report: 5G to support over 10% of global mobile connections by 2023

According to the new Cisco Annual Internet Report, 5G will support more than 10% of the world’s mobile connections by 2023. The average 5G speed will be 575 megabits per second, or 13…

OTP Bank Romania launches Mobile Payments, the complete mobile payment service

OTP Bank Romania offers complete “Mobile Payments” services for individual customers, holders of Mastercard cards. Mobile Payments services allow payment with mobile phones or other compatible mobile terminals, which use Android or iOS…

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place….

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first when it came…

ADEX: European digital advertising market exceeds €55bn in 2018

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by…

WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year

Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all…

AdFaber brings Technovation to Romania, targets girls and adolescents aged 10-18

Technovation is the most important tech competition that runs worldwide and targets exclusively girls aged 10-18 years old from all over the Globe. It offers the participants the opportunity to learn the needed abilities…

Mastercard partnered to introduce Pago invoice payment app on Romanian market

Mastercard supports the development on Romanian market for Pago, the only app that allows the payment of all monthly invoices, with any type of card, from one account. The app is available in…

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

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