Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for […]
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns, driving […]
Nielsen and McCann PR Romania released recently an info-graphic including the findings of a study related to what content marketing means for Romanian clients and agencies. As content marketing has another work definition […]
Google, Facebook and Yahoo topped the top 10 most popular web brands in US in February 2011, according to Nielsen.
According to preliminary results from The Nielsen Company, Super Bowl broadcast on FOX had an average audience of 111 million viewers, surpassing last year’s Super Bowl, and thereby breaking the […]
Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]
The world is spending over 110 billion minutes on social networks and blog sites, according to a study published by Nielsen, that mentions also the undeniable popularity of social media, […]
According to the international press, research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to “fuse social media” into […]
A research made by Initiative shows that 2010 FIFA World Cup will achieve record global viewership, with the total audience figure increasing by at least 5% compared to the 2006 […]