"programmatic" tag

Matt Champion joins Audience Store to consolidate its programmatic team

Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. Audience Store has…

The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-Service

The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-Service twelve months ago.  The independent media operator adopted the technology to improve the effectiveness…

Adsider LIVE programmatic conference goes online on May 21

Amid COVID-19 health risks, the organizers of Adsider Conference have made a decision to split the event into two separate formats. The offline conference, scheduled to take place on May 21-22 in Kyiv,…

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

RTB House enters Asia-Pacific markets

RTB House, tech company specialized in display advertising tailored to the users’ interests, announced expanding its operations to the Asia-Pacific, with the business activities in the region to be led by Jakub Ratajczak, Managing Director APAC. With…

TailWind & top Hungarian media players – together as Project Agora HU

Six of the leading Hungarian digital media players – RTL Hungary, Adaptive Media, Ads Interactive, Habostorta, Nosalty.hu and Russmedia – announced their intention to launch, together with TailWind, Project Agora Hungary, audience driven programmatic marketplace of premium local…

IAB Europe survey: Programmatic display advertising set to rise in Europe

Programmatic purchases of digital display advertising are set to increase in Europe, a new IAB Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed…

#ICEEfest 2015 in numbers: 90 international experts and over 2,000 participants from 14 countries to reunite in Bucharest

ICEEfest, the biggest festival in CEE dedicated to Internet, communication, digital marketing and connected technologies, starts in Bucharest this week. Over 90 speakers will take 5 different stages on Thursday and Friday and will  discuss about domains of maximum…

Programmatic advertising, a radical game changer for online industry, to be discussed at #ICEEfest

One of the most important subjects to be discussed at ICEEfest 2015 is Programmatic advertising, the totality of technologies and processes that automatize the process of buying, placing and optimizing the online ad spaces. The…

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