Tag: spending
GlobalData: Poland’s card payment market to reach PLN920.9bn in 2025
Poland’s card payment market, which has been on the rise for the past few years, registered a slowdown in 2020 with a growth rate of 9.9% due to COVID-19 as […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
GfK: Europeans spend €14,739 per person in 2019
Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg […]
WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole
Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print […]
Zenith: World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]
Golin & iSense Solutions look into Romanians’ shopping list and wallet
Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets. Only […]
WARC: TV takes almost two-thirds of successful big-budget ad campaigns
WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data […]
WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit
UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to […]
2Parale: Close to Euro 30M in sales for Romanian online stores in the last 12 months
According to 2Parale’s data, Romanians made over half million transactions online (550,000), spending close to Euro 30M (RON 127M). ITC is among the best sold categories, and the most bought brands […]
Historic US Cyber Monday: Over $3BN in total digital sales
comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been […]