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Tag: spending

The CEE Marketing Spend Forecast 2021 – Admixer Survey

In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]

October 14, 2020October 14, 2020 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Marketing, Studies

GfK: Europeans spend €14,739 per person in 2019

Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg […]

October 22, 2019 Cristina Blanaru Business, Consumption Habits, Finances, Marketing

WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole

Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print […]

June 28, 2018 Cristina Blanaru Advertising, Business

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]

June 7, 2018June 6, 2018 Cristina Blanaru Ads, Advertising, Marketing, Studies

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only […]

April 27, 2018April 27, 2018 Cristina Blanaru Consumption Habits, Marketing, Studies

WARC: TV takes almost two-thirds of successful big-budget ad campaigns

WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data […]

November 8, 2017 Cristina Blanaru Advertising, Consumption Habits, Media, Studies

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to […]

January 31, 2017 Cristina Blanaru Digital & Media, Marketing, Media, Studies

2Parale: Close to Euro 30M in sales for Romanian online stores in the last 12 months

According to 2Parale’s data, Romanians made over half million transactions online (550,000), spending close to Euro 30M (RON 127M). ITC is among the best sold categories, and the most bought brands […]

May 20, 2016May 22, 2016 Cristina Blanaru Business, e-Commerce, Marketing

Historic US Cyber Monday: Over $3BN in total digital sales

comScore reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date, $27.9 billion has been […]

December 2, 2015 Cristina Blanaru Business, e-Commerce

Ecommerce Europe: Northern European e-commerce expected to reach 31 billion in 2013, 7.1% growth

Northern European B2C e-commerce’s development seems to be extremely good, as shown by the new Northern Europe B2C E-commerce Report, published by Ecommerce Europe, European umbrella organisation for online retailers. […]

December 12, 2013January 29, 2014 Cristina Blanaru Business, e-Commerce

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