Tag: ZO
ZO: Global ad spend to accelerate in 2016, despite economic challenges
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]
ZO: Global mobile advertising spending to overtake desktop in 2018
In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, […]
ZO: Mobile to drive a 19.8% increase in online video consumption in 2016
The average amount of time day people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, predicts Online Video Forecasts […]
ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average […]
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
ZenithOptimedia: Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]
ZenithOptimedia: 4.1% growth forecasted for global adspend in 2013
ZenithOptimedia expects the global ad expenditure growth to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015, with developing markets […]
ZenithOptimedia: Every 4 years events will help grow international ad market in 2012
ZenithOptimedia made public its predictions for the next year, estimating that the events that take place every 4 years will be the one that will help grow the international ad […]