Media Investment to handle Ursus Breweries’s media account

Ursus Breweries announced the result of the pitch organized to select the agency in charge of managing the media account of the company. Following the pitch, at which 9 companies participated, Media Investment was chosen as the winner.

The selection of a new agency to manage our media account is a part of a programme of refreshment to ensure we stay strong in the market and are able to communicate with our consumers in the optimum way. Media management is a core strategy element of marketing management and we look forward to a highly effective and efficient collaboration with Media Investment

Grant McKenzie

Vice President Marketing Ursus Breweries

Media Investment will manage the media budgets of Ursus Breweries’s portfolio: URSUS, Timisoreana, Ciucas, Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Azuga, Redd’s, Stejar.

Ursus Breweries, part of SABMiller plc, is one of the main beer producers in Romania. Its portfolio of brands includes Ursus, Timisoreana, Ciucas, Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Azuga, Redd’s and Stejar.