Tag: media
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
Neticle launched V.3 of its Media Intelligence tool
Neticle implemented its clients’ feedback and studied prominent media insight analysis methods, added cleaner programming, advanced features and a smoother appearance. The result was the newest, third version of Neticle’s […]
Matt Champion joins Audience Store to consolidate its programmatic team
Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. […]
Owen Hancock (Impact): Are you measuring up?
Owen Hancock, Marketing Director EMEA at Impact, spoke to AdHugger about the importance for media platforms and marketers to be transparent with brands and consumers on measurement, especially during these […]
AdHugger, a decade of reporting on creativity and business
(Sometimes we just have to make our own news known too 🙂 ) AdHugger, the online publication reporting news and events from marcom, business, tech, ecom and start-up sectors, celebrates […]
Shutterstock announces footage library availability for mobile usersÂ
Shutterstock, a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and […]
McCormick appoints Publicis Groupe agencies as its new EMEA Creative & Media Partner
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, […]
Firetree chocolate sweetens US launch with tongue-in-cheek ‘no bitterness’ ad campaign for first issue of Spectator USA magazine
Global communications agency Leagas Delaney unveiled its first ad creative for Firetree Chocolate, made exclusively for the launch issue of Spectator USA. The Spectator, published weekly from London since 1828, […]
Dockers introduces new campaign for fall 2019, signed by FCB West
Dockers launched its latest media campaign, “Ready for it”, that asks consumers to be ready for the next big thing, including obstacles and the unexpected. Featuring a smartly dressed, city-goer’s […]
PwC report: Romanian media and entertainment industry to reach $3BN in 2019
Romanian media and entertainment industry will reach $3BN in 2019, up 7.1% compared to 2018, but will remain the smallest market in Central and Eastern Europe, states the 20th edition […]