MikeWorldWide became Global Corporate and Executive Profiling agency for Hexagon 

MikeWorldWide, the leading independent public relations firm, has been appointed global corporate PR agency for Hexagon (HEXA B), a global leader in measurement technologies with nearly 25,000 employees worldwide. The agency will amplify Hexagon’s voice as a technology innovator and lead its corporate communications newsroom across key international markets. In addition, the agency has also expanded its remit to include a corporate profiling programme for Hexagon’s key executives.  

As part of the engagement, MikeWorldWide will serve as Hexagon’s lead strategic partner in international media relations, supported by its extensive global hub capabilities and network of senior specialists across the UK, US and other priority markets. 

The appointment marks a strategic step in Hexagon’s communications approach, aimed at growing its global reputation in AI-powered autonomy, digital twins, robotics and sustainability through top-tier media opportunities. 

MikeWorldWide’s remit for the corporate PR programme includes:  

• Global newsroom – identifying and surfacing untold innovation stories across divisions to secure meaningful top-tier media coverage internationally  
• Global PR governance – establishing clear, global processes to coordinate messaging and media strategy across all business units 
• Integrated executive profiling programme – raising the profile of Hexagon’s leadership team with top-tier international/national business and technology media, alongside a dedicated social media programme 

After a competitive pitch, Hexagon selected MikeWorldWide for its proven creativity, experience in delivering global hub work, its integrated approach to communications and its Technology team’s pedigree in working with best-in-class technology organisations. The agency will also provide strategic support on investor relations and digital/social media to connect more widely with the corporate communications programme.  

Conrad Arnavutian, Director, MikeWorldWide said:

“Whether it’s creating Spain’s first digital twin or putting satellites into space, the scope for telling Hexagon’s innovative stories is huge. There’s not an industry or market out there that Hexagon doesn’t impact and we’re looking forward to building a programme that tells its innovation story to a global audience.” 

Deborah Thomas, VP, Corporate Communications, Hexagon added:

“With exciting changes happening across our business, it’s vital that our communications programme reflects both the innovation of our measurement technologies and the global nature of the work we do. MikeWorldWide’s combination of global reach, governance expertise and trusted media relationships made them the natural partner to elevate our brand. We’re excited to see this partnership continue to thrive.” 

Sarah Moloney, UK Managing Director, MikeWorldWide commented:

“Hexagon represents a significant and strategic win for MikeWorldWide, and a testament to the strength of our Tech team. The breadth and scale of Hexagon’s remit make this partnership an important milestone in our continued expansion across the UK and globally. With technology clients forming an increasingly vital part of our portfolio, we are excited to build on this momentum and drive further growth for the agency.”  

MikeWorldWide (MWW) is a leading independent integrated public relations agency, known for its reputation-first, culturally relevant approach. With over 200 professionals across North America, EMEA, and LATAM, MWW helps brands earn trust, stay relevant, and deliver real business results. The agency delivers data-driven and AI-powered campaigns across corporate communications, brand marketing, crisis management, and digital strategy – serving clients in technology, healthcare, financial and professional services, consumer goods, and sports and entertainment. Employee-first and impact-driven, MWW turns insights into influence and reputation into measurable results.