McCann Romania and Leo Burnett & Target – on the first Cannes Lions’ shortlists

Romanian agencies McCann Erickson and Leo Burnett & Target go in the finals of Cannes Lions Direct and Promo&Activation competitions, as the first shortlists published on festival’s website show.

McCann Erickson was shortlisted in Direct and Promo & Activation with a campaign for Vodafone Romania, Digital Library. The campaign recently received an Effie at Romanian Effies.

At its turn, Leo Burnett is on Promo & Activation shortlist with Second Life.

In Direct, Romanian agencies were present with 12 entries, while Promo&Activation attracted 20 entries.

The Romanian agencies that entered works to this year’s Cannes Lions competition are AMPRO Design Consultants, BV McCann Erickson Romania, Euromedia, GMP Advertising, GolinHarris International, Graffiti BBDO, iLeo, Leo Burnett & Target, MEC Romania, MindShare, Next Advertising, Ogilvy&Mather Romania, Propaganda Creative Services, Publicis Romania, Saatchi&Saatchi Romania, Grey Romania, The Secret Service, Three Bucharest and Webstyler.