The House PR Agency, the First Romanian Agency to Join IPRN

The House PR Agency is the first Romanian PR agency to join International Public Relations Network (IPRN), an international network of independently owned and managed communications and public relations agencies. IPRN is one of the world’s largest and well-established independent agency networks, founded in 1995, with more than 40 members in 28 countries, covering markets in the five continents.

The specific of IPRN is that of being a network of owner-managed PR companies with a high entrepreneurial focus. All the members are independent agencies, operating in highly flexible ways. IPRN members work in B2B, B2C, C / CSR and International communication for small, medium and large size companies.

Aligning our services to the global trends, a courageous step and a big leap of faith that I decided to take at the beginning of this year were to adopt a new business strategy that opened our opportunities to international. Our portfolio has been completely refreshed and some of our clients decided to hand over to us their communication on the other markets they activate on. Moreover, we are the lead for several PR actions in the EMEA for a series of clients coming from different sectors and which require specific expertise. Becoming part of such an exciting network as IPRN is just a step of the new business strategy. This regional meeting in London was the first IPRN gathering where our agency was present. It was a pleasure to meet all the fellow PR professionals and we are looking for more opportunities in the network,” commented on this partnership Valeria Tudor, Founder and Owner of The House PR Agency.

The IPRN regional meeting has been held in London, as a great commercial hub that would inspire the PR professionals with insights to bring back in their home countries. The reunion delivered an intensive one-day conference that highlighted the most important case studies revealed by agencies from around the world, brought into attention the media landscape changes of the moment and a well-known BBC journalist was present there to reinforce the idea of the media-agency bond which needs an extra-mile work. An interesting workshop has been also held on managing diversity in the agency teams.

The House PR Agency will also be represented at IPRN Annual General Meeting and Conference scheduled in Lisbon in May 2020. Members of IPRN meet regularly so that they can assess and probe each other’s competencies and skills, learn about best international practices, case studies, business development and clients’ requirements.

Formed of a team of professionals with strong communication skills and backgrounds, The House PR is the agency where creative people gather and connect themselves to set the clients on a noticeable communication path. The House PR has been founded on British principles inspired by the competitive market in London, aiming to be a perfect mix between the expertise assimilated in the UK and the current practices on the local market. The House PR has an international portfolio, activating in practice areas like: marketing communications, corporate reputation, advocacy, experiential, CSR, media relations, digital and social media.

IPRN was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has 50 members covering more than 80 cities and markets in North and South America, Western and Eastern Europe, the Middle East, Africa, the Far East and Australia. The combined fee income of our members exceeds 500M dollars, with staffing of more than 7,000. Every year, one member hosts the network’s Annual General Meeting (AGM) and conference attended by all members. The next will take place in Lisbon in May 2020, organized by Central de Informaçao. The AGM is critical to the network as it enables members to interact personally for a better understanding of different cultures, business development and competencies.

 

About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show
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