Evolutions on Romanian marcomm market

Advertising, Marketing, Media

The 1st is the 1st 🙂 In the last few weeks, Romanian marcomm industry received a few good news and important recognition as three known figures were selected to be part in international juries

Gabriela Lungu, Managing Partner The Practice, Romanian partner of Publicis Consultants | Worldwide (Publicis Groupe), was selected as member of the PR Lions jury, at this year’s edition of Cannes Lions. PR Lions is, in 2010, at the 2nd edition and, at the inaugural edition, Romania was represented through another juror, Eliza Rogalski, Managing Partner Rogalski-Grigoriu.

This year, Eliza Rogalski is representing Romanian marcomm industry in another jury, being selected president of the PR jury from Golden Drum.

Also in an international jury is Adrian Preda, Creative Director Tempo. He was chosen to coordinate jury’s activity at Design section, at the 1st edition of Prague International Advertising Festival.(May 19th – May 21st).

On local scale, Effie Romania announced that the festival’s jury’s president will be James Miller, Hear of International Planning AMV BBDO. The entire judging team for Effie Romania can be accesed at http://www.effie.ro/effie_jury.html

As movements on the market, the last few weeks were very dynamic: Friends Advertising announced 3 new Seniors (Cristian Mesaros as Managing Director, Nicu Stancescu – New Business Director & Bogdan Vintila – Art Director & Grafic Designer), Ogilvy Romania announced laying out 16 people after loosing 10% of the business and BrandTailors announced restructuring the team in order to meet the new business objectives.

Although the crisis is still alive and kicking in Romania, the group launched a new company, Autentic Trade, specialized in events and consulting for trade marketing.

As a phenomena, more people known in the Romanian marcomm industry decided to choose entrepreneurship or going free lancer this year. Also, many Romanian journalists, affected by the dire situation of the press, decided to start a new career, most of them in PR.

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