Philip Morris bets on Saatchi & Saatchi X for special projects in Romania

Saatchi & Saatchi X started to work with Philip Morris, for which will handle special projects during summer. The agency won the account after a pitch organized in the start of this year

Philip Morris Romania is affiliated to Philip Morris International, biggest international companies in tabacco industry that owns 7 out of the 15 main cigarettes brands in the world, including Malboro.

Saatchi & Saatchi X is the BTL and Shopper Marketing company, part of Centrade. Its clients portfolio includes Head & Shoulders, Olay, Raiffeisen Bank, Orange, Metro Cash & Carry, Toyota, Lexus, AFI Palace Cotroceni, Enel and Puma.