Saatchi & Saatchi Bucharest signed the newest print campaign for Novartis brand Fenistil Skin Sensations, after winning a pitch inside the network that was coordinated by Saatchi & Saatchi Geneva.
Fenistil Skin Sensations campaign runs in Poland and includes 4 spectacular executions in which the skin problems are humanized and the gel is transformed in characters or objects that make the problems go away.
We are happy we had the occasion to work for such an interesting and challenging pitch and the fact that we won made us feel even prouder. More than that, this is an example of synergy inside Saatchi network, that shows good ideas can come from anywhere. We are also delighted that both the idea and executions were developed locally here, in Bucharest. The last but not the least, we thank again to Carioca Studio for their photos, realized according to the international standards
Creative Director Saatchi & Saatchi.
Campaign’s executions are:
Saatchi&Saatchi’s team that worked on this campaign included John Pallant, Roger Kennedy, Derek Green – Executive Creative Directors, Jorg Riommi – Creative Director, Lucian Cernat & Daniela Nedelschi – Art Directors, Irina Popp & Jorg Riommi – Copywriters, Liana Petrascu, Alexandra Ivan and Thijs Hoogenboom – Account Managers, Tania Retchisky, Monica Garbur and Vitalie Brega – Art buyers, Carioca – Photographer.
The campaign appeared also in Adsoftheworld.com, generating a lot of reactions from website’s users.