The winners of the 7th edition of Romanian Effie Awards were revealed

Advertising, Effie, Marketing

The 7th edition of Effie Romania revealed its winners during a Gala hosted by International Advertising Association (IAA) – Romanian Chapter and Romanian Association of Advertising Agencies  (UAPR). CAP, GMP, Graffiti BBDO, Headvertising, Leo Burnett & Target, McCann Erickson, Next Advertising, Odyssey, Papaya Advertising and  Propaganda are the winners of 2010 edition.

Among the most awarded agencies in the competition is Graffiti BBDO, with the following prizes: Bronze  for Dacia – “Unbeatable Price” in Durables category, Sadu – Country Food (Food Products I) and Romtelecom Dolce – Share Dolce (Media & Entertainment)  and Silver for React – A Chance for Life (Non-Profit Pro-Bono / Public Service, Social Campaigns).

In terms of prizes, the following agencies are Propaganda – 3 Gold Effies (Napolact – Reason to Rest – Food Products I, Napolact –  As it Used to be – Sustained Success, BRD – Groupe Société Générale – Great people Behind Great People – Corporate Reputation, Image & Identity) and GMP, Leo Burnett & Target, McCann Erickson, Next Advertising and Papaya Advertising, each with two trophies. CAP, Headvertising and Odyssey Communication won each one trophy at Romanian Effie 2010.

Among the Gold winners, nominated for Grand Effie were Timisoreana – The Story Goes On (GMP), Napolact – Reason to Rest (Propaganda), Herbal Essences – House of Fun (Leo Burnett & Target) and BRD – Groupe Société Générale – Great people Behind Great People (Propaganda).

“The Story Goes On” campaign, signed by GMP for Timisoreana, was awarded Gold in Alcoholic Beverages: Beers And Wines category and received  Grand Effie.

Full list of Romanian Effie Awards 2010 Winners:

Food Products I

  • Bronze – “The Taste of Great Memories” for Maggi, signed by BV McCann Erickson
  • Bronze – “Country Food” for Sadu, by Graffiti BBDO
  • Silver – no winners
  • Gold – “Reason to Rest” for Napolact, by Propaganda

Food Products II

  • Nominee – “Dare!” for Joe by Scala JWT
  • Bronze – no winner
  • Silver – No winner
  • Gold – no winner

Non-Profit Pro Bono/ Public Service, Social Campaigns

  • Bronze – “Cherish Knowledge” for Dinu Patriciu Foundation, by Odyssey Communication
  • Silver – “A Chance for Life” for React by Graffiti BBDO
  • Gold – No winner

Media and Entertainment

  • Bronze – “Share Dolce” for  Romtelecom Dolce, by Graffiti BBDO
  • Silver – No Winner
  • Gold – No Winner

Durables:

  • Nominee – “No Matter What Guarantee” for Toshiba, by BV McCann Erickson
  • Bronze – “Unbeatable Price” for Dacia, by Graffiti BBDO
  • Silver – No Winner
  • Gold – No Winner

Corporate Reputation, Image & Identity

  • Nominee – “Money School” for BCR, by Tempo Advertising
  • Bronze – No winner
  • Silver – “Common Sense and Responsibility” for  Petrom, by Leo Burnett & Target
  • Gold – “Great People behind Great People” for BRD-Groupe Société Générale, by Propaganda

Non-Food Products

  • Nominee – “A Fuel Tank Every 15 Minutes” for Petrom, by Leo Burnett & Target
  • Bronze – No Winner
  • Silver – “Aspargilius – Bathroom and Kitchen” for Savana Teflon, by Papaya Advertising
  • Gold – “House of Fun” for Herbal Essences, by Leo Burnett & Target

Telecommunications: Internet and Data

  • Nominee – “ClickNet Job” for Romtelecom ClickNet, by  Graffiti BBDO
  • Bronze – No Winner
  • Silver – No Winner
  • Gold – No Winner

Telecommunications: Voice Offers

  • Nominee – “Coverage” for Cosmote, by  Ogilvy & Mather Romania
  • Bronze – No Winner
  • Silver – No Winner
  • Gold – No Winner

Non-Alcoholic Beverages

  • Nominee – “Fanta Shokata re-launch: Shockingly Romanian” for Fanta, by BV McCann Erickson
  • Nominee – “Happy Coffee” for Nescafé, by Mercury 360
  • Bronze – No Winner
  • Silver – No Winner
  • Gold  – No Winner

David VS Goliath

  • Nominee – “The Muller World” for  Muller, by Graffiti BBDO
  • Nominee – “Aspargilius – Bathroom and Kitchen” for Savana Teflon, by Papaya Advertising
  • Bronze – No Winner
  • Silver– No Winner
  • Gold – No Winner

Financial Services

  • Nominee – “Twice a Winner” for Alpha Bank, by DDB Bucharest
  • Bronze – “Bumper Cars Reloaded” for  UniCredit Tiriac Bank, by Headvertising
  • Silver- “6 Horses” for Banca Transilvania, by Next Advertising
  • Silver – “Meeting Your Interest” for  CEC Bank, by Papaya Advertising
  • Gold – No winner

Alcoholic Beverages: Beers and Wines

  • Bronze – No Winner
  • Bronze –  1 Million RON” Bottle for Murfatlar, by Next Advertising & CAP
  • Silver – No Winner
  • Gold – “The Story Goes On” for  Timisoreana, by GMP Advertising

Sustained Succes

  • Bronze – “Cooking With All Your Heart” for  Maggi, by BV McCann Erickson
  • Silver – No Winner
  • Gold – “As it used to be” for Napolact, by Propaganda

Grand Effie – “The Story Goes On” for Timisoreana, by GMP Advertising

Grand Effie Nominees

  • “The Story Goes On” for Timisoreana, by GMP Advertising
  • “House of Fun” for Herbal Essences, by Leo Burnett Romania
  • “Great People behind Great People” for BRD-Groupe Société Générale, by Propaganda
  • “Reason to Rest” for Napolact, by Propaganda

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