Romanian introduces an SMS payment system for market studies

Romanian online specialized publication adopted an SMS payment system for a series of market studies it realizes and that will be published inside a new section named “Market Studies”.

According to an article published online, those analysis will include unique information obtained exclusively from bank’s representatives, from insurance or leasing companies that are subjected to thise studies.

Those market studies are realized to fulfill the needs of specialist in bank industry and also the ones of the consumers of their services.

The payment for those studies will be made via Mobilpay, by sending an SMS in Vodafone or Cosmote networks. The materials will be available in pdf. format, structured and presented in an accessible and easy to read way.

“The reasoning behind launching «Market Studies» section is to consolidate the role of as an information engine for the public and for the companies. In the same time, the objective of introducing payment for those studies is to profit at max by the informational portal in a period when advertising revenues dropped. This solution will not affect ‘s role of remaining the main source of information for the consumers of financial services and products and for the specialists in those fields, as they continue to have free acces to most of the analysis, news, interviews and opinion materials published on the portal”, Cornel Dinu, Project Manager, said.