Rogalski-Grigoriu, on PR Lions 2010 shortlist, with “Money School” for BCR

Advertising, Cannes Lions, Marketing, PR

Romanian agency Rogalski-Grigoriu is present on PR Lions 2010 shortlist with “Money School”, project realized for BCR, according to an online update from Cannes Lions Romania.

“Money School” is a project Rogalski-Grigoriu launched for BCR in October 2009 and is a program of financial education with accent on  that was promoted through an integrated communication campaign and already won a Sabre Award.

“Money School” bears the signature of Rogalski-Grigoriu and was implemented along with Media Café – strategy and online creation, Mediaedge:cia – media strategy, Tempo Advertising – ATL Creation and BT Events – BTL part.

Also, the program benefited of the collaboration of five of the best known Romanian bloggers: Simona Tache , Vali Petcu, Cristian Manafu, Alex Mihaileanu and Cristian Orgonas.

The campaign, launched in October 2009, started with launching online a manifesto – How to get broke in 10 steps – and had a support website – – www.scoaladebani.ro.

Rogalski-Grigoriu is one of the most successful Romanian PR agencies and was lead, until recently, by Eliza Rogalski, that was Romania’s representative at last year’s Cannes Lions, in the PR Jury. Recently, Eliza Rogalski was named CEO of Tempo Group, Romanian group of agencies working in advertising industry that was founded by Dragos Grigoriu.