“Smart might have the brains”, part from the outdoor campaign realized for Diesel by Anomaly New York, was awarded one of the 2 Grand Prix in Outdoor competition, at Cannes Lions 2010.
Out of the 3,822 entries in the Outdoor category, 419 made it to the shortlist and 122 received awards – 17 Gold, 43 Silver and 60 Bronze.
Cannes Lions organizers introduced, this year, two Outdoor Grand Prix, one for Billboards & Street Furniture and Posters category, won by Anomaly New York for their Diesel campaign “Smart May Have the Brains”, “Smart Critiques” and “Smart Had One Good Idea”, and the other for Ambient, awarded to Del Campo/Nazca Saatchi & Saatchi Buenos Aires for Inbev “Andes Teletransporter”
In the Media Lions category, which saw a 17.5% rise in entries this year to 2,162 entries, 199 entries were shortlisted with 8 winning Gold, 11 Silver and 28 Bronze Lions. Leo Burnett Sydney took home the Media Grand Prix for their “Eos Photochains” Canon Australia entry.
Leo Burnett Sydney was also awarded the Media Agency of the Year title. In the competition for this title were also Fischer Portugal and Lew’LaraTBWA São Paulo.
In Radio Lions, there was a total of 1,253 entries and there were awarded 10 Gold, 12 Silver and 33 Bronze awards, chosen from the 178 entries shortlisted.
During the same ceremony, the Gold trophy in Young Lions Media Competition went to the team from Denmark.
The 57th Annual Cannes Lions International Advertising Festival, the largest and most coveted awards in the industry’s calendar is currently taking place in France, attended by 8,000 industry peers.