“The Fun Theory”for Volkswagen brought a Cyber Grand Prix to DDB Stockholm

Creativity, Marketing

“The Fun Theory”, a project implemented in Stockholm underground, brought a Cyber Grand Prix to DDB Stockholm. A second Cyber Grand Prix went to Wieden+Kennedy Portland, USA for the Nike Livestrong Foundation entry “Chalkbot”.

The Cyber Lions jury, headed by Jeff Benjamin, Chief Creative Officer at Crispin Porter + Bogusky, shortlisted 242 entries and awarded a total of 15 Gold, 30 Silver and 56 Bronze Lions.

In Press Lions, competition that had Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, as president, there were 389 entries shortlisted, from which 10 won Gold, 21 – Silver and 39 – Bronze Lions. The Press Grand Prix went to AlmapBBDO São Paulo, Brazil for the Billboard campaign “Bono”, “Eminem”, “Amy”, “Britney” and “Marilyn”.

After shortlisting 110 entries, the Design Grand Prix was awarded to Happiness Brussels, Belgium for Toyota’s entry “IQ Font”. In the same category, there were awarded 20 Gold, 17 Silver and 20 Bronze Lions

The title Interactive Agency of the Year was presented to Crispin Porter + Bogusky, Boulder, USA, with BBH London and Wieden + Kennedy, Portland, USA, also competing for the title.

During the same Awards Gala, Mark Zuckerberg, Founder & CEO of Facebook, received the prestigious Media Person of the Year award.