Lowe & Partners – advertising agency, Lowe PR – PR agency and Brand Connection – media agency will handle the communication strategy for the biggest hotels group in Romania, Ana Hotels.
The three agencies will handle the communication for all the hotels from Ana Hotels group: Sport, Poiana and Bradul (Poiana Brasov), Europa and Astoria (Eforie Nord) and Crowne Plaza.
More than that, Lowe, Lowe PR and Brand Connection will also manage the communication for Ana Aslan Health Spa and Ana Yacht Club (Eforie).
Lowe Group Romania won the account after a pitch that asked a number of agencies to find a common communication platform that could be adapted to the distincte communication needs of all the hotels in the group.
“Recharge yourself”, the winning creative strategy, will be implemented in group’s corporate communication, but also in brand communication of each hotel in the group.
Part of the new strategy, there will be an autumn relaunch for Crowne Plaza Hotel. The relaunch will be realized under the slogan “Recharge your succes”. Sport Hotel will open to public in December, while Europa Hotel is the strategic objective of the estival season, long with Ana Aslan Health Spa and Ana Yacht Club.
Lowe & Partners, Lowe PR, Brand Connection, Initiative, HyperActive, Medic One and Scholz & Friends forms one of the powerful Romanian communication groups. The group was founded in 1993 and, during its 17 years of existence, its expertize expanded continuously, in areas like creation, media, public relations, health communication and digital advertising.
In Lowe Group Romania’s portfolio there are clients such as Austrian Airlines, Bayer, BMW, Burger King, Crucea Rosie Romana, Electrolux, Eli Lilly, Ferrero, Johnson & Johnson, MOL Romania, Orange, Royal Bank of Scotland or Unilever.