The advertising revenues of Poland’s traditional media grew by 20.5 percent in the first half of 2010, compared to the 1st semester of last year, according to estimates.
TV had the largest growth in ad revenues, while print continued to loose ad budgets.
Television advertising revenue had a growth of 30.4% percent, while radio advertising revenues grew by 13.9 percent. The only losses were in print media (-0.8%) and magazines (-0.6).
The total ad revenues were of over 10bn zlots.