Romanian advertising gets together for the 5th edition of ADfel unconventional advertising festival, from July 26th to August 1st, in Bucharest.
Every year for the last five years, ADfel creates a space where brands can interact in a less usual / conventional way with the consumers.
During the week of festival, over 70 executions and happenings will take place every evening, starting 18.00. The advertising fans and general public have the occasion to take part to an event where things aren’t what they seem to be. This year, the brands that will interact will the public in a new, unconventional and unusual way are BCR, Philips, Bergenbier, Coca-Cola zero, Petrom, Taft, Syoss, Palette, ROM, Autan and Dr. Oetker.
On July 28th, ADfel will present, during an entire day, over 30 innovative ways of promoting cultural, social, eco or educational brands.
The festival includes a spoof contest. The spoof ads entered in contest will be shown on June 30th and the winners will be announced the same day. Also, a contest of short clips “Who are those people doing banking with?” will reach to the end during the festival week and the winner will be announced.
ADfel will include also a series of intensive workshops for the young people that aim for a job in advertising.
ADfel is an event organized by IqAds (part of F5 division of Realitatea Catavencu Group) and 24 Fun.