Tag: Marketing
Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution
Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]
Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]
SportingPedia: National football teams from England, France and Brazil, over €1BN market value
Football has become big business in recent decades, with players and coaches costing clubs hundreds of millions in transfer fees and wages each year. However, some countries produce exceptionally expensive […]
Customer care industry leaders, awarded at Romanian Contact Center Awards 2022
Conference Arena, member Marketing Insiders Group, organized the 13th edition of “Romanian Contact Center Awards”, the most important competition dedicated to performance in customer care in Romania. The ceremony took […]
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow
Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and […]
impact.com Announces Partnerships Experience Event, iPX, Bringing Together All Players in the Partnership Economy and Featuring Special Guest Trevor Noah
impact.com, the world’s leading partnership management platform, announced today it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14 at Pier Sixty […]
Zyxel appointed Kevin Drinkall as its EMEA Marketing Director
Zyxel Networks announced the appointment of Kevin Drinkall as its EMEA Marketing and GTM Strategy Director. The appointment comes as Zyxel Networks continues to expand in Europe, Middle East and […]
Cavai tests innovative new approach for the Home Office’s ‘ParentWise’ pilot campaign helping parents and carers in the West Midlands
Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and careers keen to […]
Infinite Arcade makes top marketing hire from Visa
Infinite Arcade, the blockchain platform built to launch the mobile games industry into the metaverse, announces the appointment of marketing industry leader Andrew Dubatowka as Core Contributor, Product Marketing. Dubatowka […]