Romanian Scala JWT signs a communication campaign for Viennese Children Theatre


Scala JWT Romania started a new communication campaign for Viennese Children Theatre, that will run from July until the end of the autumn acting season. The campaign will be declined in print and online.

Viennese Children Theatre – “Kids are acting” started its activity in Romania in 2006.

This campaign is the 1st project in a new partnership between the Theatre and Scala JWT, a partnership that covers creation and strategy services for the association and its services.

From the Theatre, the team working on the project consists in Sylvia Rotter – president of the association, Andreea Constantin – representative of Bucharest’s branch and Violetei Capatana. Scala JWT’s team included Raluca Ciupercescu – Group Creative Director, Marius Tianu – Senior Copywriter, Ioana Filip – Copywriter, Vlad Macarie – Art Director, Adrian Isaia – Art Director, Ruxandra Mirea – Client Service, Ilinca Dumitrescu – A/V Producer and Mihai Gheorghe – DTP. The media part of the campaign was handled by United Media, through Manuela Vasiliu – Buying Director and Antoaneta Mares – Press Buyer.

Scala JWT started its activity in Romania in 1996 and is part of the global network JWT, the biggest advertising agency in US and the 3rd in the world as dimension. JWT was the 1st multinational advertising agency that entered the Romanian market, in 1932, and is part of WPP, the biggest communication group in North America, South America, Europe, North Africa and Middle East. JWT also holds the title Agency of the Year 2009, awarded by Advertising Age.

Nowadays, Scala JWT is developing in Romania projects for clients such as Vodafone, Bayer, Bunge, Johnson &Johnson, Kraft Foods, Mazda, Nestle, Nokia and others

The campaign also benefited of support from Hypno – director, Alex Dorobantu – DOP, Dragos Vilcu – Producer, Valentin Antofi – Head of Production and Cezara Armasu & Valentina Ighigheanu – Art Directors from Multimedia Est, Atlantic Film (lights), Cosmin Gogu – photographer, Rovena Andrei – Costume Designer and Mihai Ursa – PR