14% increase in works entered to Spike Asia 2010

Advertising, Marketing, Spikes Asia

Spike Asia received a total of 3,058 entries for this year’s edition of the competition, 14% higher than last year.

The categories that have shown the highest increase are TV/Cinema Craft, Radio and Direct & Sales Promotion. The top countries participating are India with 452 entries, followed by Singapore with 379, Japan on 333 and Australia with 309 entries.

“This year we have seen growth across practically all categories, and in some areas the entry levels have more than doubled. Awards provide recognition, inspiration and motivation and we are delighted with the support the agencies are giving to Spikes Asia, now the largest awards in the region. With a record number of attendees expected, Spikes Asia is proving to be the leading industry event to attend” said Philip Thomas, CEO of Cannes Lions, joint organisers with Haymarket of Spikes Asia.

Due to the unexpectedly high increase in the number of entries, five more judges have been appointed: Ricky Pesik, Managing Director of Satucitra in Indonesia and Toshiya Kono, Executive Creative Director of Hakuhodo, Japan (who is also on the Craft jury), will both join the Direct and Sales Promotion jury; Cheuk Chiang, PHD’s CEO for Asia Pacific will become a member of the Media jury; and both Marcus Rebeschini, Y&R’s Chief Creative Officer–Asia and Ben Cooper, Digital Director of Three Drunk Monkeys in Australia, will be on the Digital jury.

The Spikes Asia Advertising Festival is celebrating and inspiring Asia-Pacific creativity in advertising and will take place in Singapore, from September 19th to September 21st.