Linus Karlsson from Mother New York and Eugene Bay from VBAT are this year’s Eurobest Integrated and Design juries presidents, the festival organizers announced.
Mother New York, co-founded by Linus in 2003, is a modern creative company at the intersection of advertising, graphic design, packaging, interactive, experience/events, and product development. Mother New York is part of a 13-year-old, independent global agency idea, which includes offices in London and Buenos Aires (Madre).
Eugene Bay, Chairman and co-Foudner VBAT Amsterdam, will chair the Design Jury. In 1984, he left the UK to become one of the founding fathers of VBAT, known at that moment as Visser Bay Anders Toscani, based in Amsterdam. The new company focused on corporate identity development, FMCG products and brand identity development from day one. A first in the Netherlands design world at that time. Eugene became a board member of the BNO (Dutch Designers Association) in 1988 and served as Chairman from 1990 to 1995. From 2006 to 2009, he was Chairman of PANL (Photographers’ Association of the Netherlands). Eugene has also been nominated to being one of the ADCN (Art Directors’ Club of the Netherlands) Eregalerij (Hall of Fame). Under his leadership, the agency has won numerous awards including a Cannes Gold Design Lion, Eurobest Bronze in Design, 12 ADCN and a highly-competitive Dutch Design Prize.
Terry Savage, Chairman of Cannes Lions, organisers of Eurobest, said, “Both Linus and Eugene have true leadership skills in their respective fields whilst also encouraging creative thinking. We are delighted to have them onboard for Eurobest.”
Now in its 23rd year, the Eurobest Awards form part of the Eurobest Festival, which takes place at the Handelskammer in Hamburg on 7 & 8 December 2010, providing two days of inspiration, debate, learning and networking. Attendees can view all the entries that will be judged during the two-day festival, as well as attend a rich programme of seminars and workshops addressing current issues of the industry in Europe.
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Interactive, Mobile, Media, Direct, Sales Promotion, Design, Craft, PR and Integrated advertising. The awards, which are judged by Europe’s top creatives, form part of a two-day Festival themed to identify and engage specific topics that are relevant to the European market. Launched in 2008, the Festival has been held in Stockholm and Amsterdam. Organised by the same team behind the Cannes Lions International Advertising Festival, the Dubai Lynx International Advertising Festival and Spikes Asia, the Eurobest Advertising Festival is a purely European event.