Sorel Radu will head the agency that will sell Adevarul Holding’s advertising

Creativity, Marketing, Media

Sorel Radu will head the advertising sale house Media Point, that will sale Adevărul Holding’s advertising. In his team there will be also Irina  Moroșanu, that will assume the attributions of Sales Director, informs.

According to Sorel Radu, the agency will initially sell only advertising for Adevarul’s products, but intends that, in future, to attract also other products.

Romanian quotes Sorel Radu saying that Media Point was founded by Odyssey Communication as a separate entity. More than that, Odyssey will not involve in Media Point’s activities

Sorel Radu was Sales Director MediaPro (company now owned by CME) and that at Realitatea-Catavencu. He also founded his own research company,  eResearch.

In July, Adevarul Holding decided to move its creation, media and marketing account to Oddyssey, advertising agency in which Dinu Patriciu, the owner of Adevarul Holding, is the main shareholder. Odyssey Communication has as shareholders DP Holding (owned by Dinu Patriciu, 60% of agency’s shares) and Diana Flutur (40%).

Adevarul Holding was one of the companies that invested the biggest budgets in advertising during 2009. According to Media Fact Book 2010, Adevarul ranked 6th in 2009 in the top of the brands with the biggest budgets invested in advertising in all media, with Euro 85.66M, after Danone, Cosmote, Orange, Vodafone and Jacobs.