Romanian Lemon Studio, an agency affiliated at TAAN network, received a Merit Award at Titan Awards 2010, in Print competition, section “Consumer durables”, according to competition’s website and Romanian Adplayers.ro.
The awarded work – “Citylights Flyer – father” – is part of a campaign the agency developed for Citylights Pipera.
Lemon Studio’s team that worked on the campaign that received the Merit Award included Claudiu Iliescu – Creative Director, Mihai Suciu- Copywriter, Tiberiu Iorga – Art Director and Silvia Sultan – Account Supervisor.
According to the info present on Titan Awards site, the objective of the campaign Lemon Studio developed for a client from real estate was to increase Citylight’s awareness by communicating the location and advantages of the apartments. Also, another goal was to increase traffic and on site viewing by 25% and increase sales of apartments by 10%.
According to the case study submitted for the competition, the campaign created a higher than expected traffic and number of requests for apartments viewing. Also, net sales increased more than 10%
The 2010 TAAN Titan Awards were presented in the 2nd part of September during a Gala in Rome.
From a total of 423 entries, 81 were Merit Winners and 18 ended went back home as Trophy Winners.