UPDATED: Leo Burnett &Target Romania – Agency of the Year at ADOR 2010

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(adds images and videos with the winning works, courtesy of festival’s organizers)

Leo Burnett &  Target Romania won The Agency of The Year award at ADOR 2010, at the end of a gala that was live-streamed on Twitter. Before this year’s edition of the festival and before ADOR was “re-invented”, Leo Burnett & Target won, for five consecutive years, Agency of the Year title during the competition.

The winners of this year’s edition of ADOR are as it follows:

TV – Spots & Campaigns

Art, Culture, Media & Entertainment

Shortlisted:

  • GAV with “Cut” for Transylvania International Film Festival (TIFF) – Horror&Thriller Competition

Fast Moving Consumer Goods – Food & Drinks

Shortlisted:

  • Leo Burnett & Target – Doncafe Mixes II (Castaway, The Eating Christmas Tree)
  • Propaganda – The Listener & The Story-teller for Burger
  • Leo Burnett & Target – Votes Series: The Arcade, Shredder, Meatballs, Origami, Puzzle for Doncafe Mixes
  • Propaganda – “Drink without spilling any drop” for  Servus

Winner:

  • Propaganda – “Drink without spilling any drop” for Servus

Durables and Other Consumer Goods

Shortlisted and winner:

  • Propaganda – “Don’t let workers become your family” for  Ytong

“BEST OF CATEGORY TV”

  • Propaganda – “Don’t let workers become your family” for  Ytong

Radio – Spots and Campaigns

No shortlisted works, no winners

Magazine & Newspaper Print

Art, Culture, Media & Entertainment

Shortlisted:

    • GAV –  “Horror&Thriller” for Transylvania International Film Festival (TIFF)

  • Scala JWT – “Tufts” for  The Viennese Theater for Children

  • Mercury 360 – “Listen” for Smart FM

Winner

  • Mercury 360 – “Listen” for Smart FM

Fast Moving Consumer Goods – Food & Drinks

Shortlisted:

  • Graffiti BBDO Bucharest – “Penalty Kick” for  Winterfresh

No winner

Fashion & Lifestyle

Shortlisted & Winner:

  • GREY Bucharest – “Urban dangers” for Eastpak


Corporate

Shortlisted:

  • Graffiti BBDO Bucharest – “Wedding” for  Graffiti BBDO Bucharest

  • Graffiti BBDO Bucharest – “Twins” for  Graffiti BBDO Bucharest

No winners

Automotive and automotive products

Shortlisted & Winner:

  • Publicis Romania – “urbanproof” for  Nissan Qashqai

Durables and Other Consumer Goods

Shortlisted:

  • Scala JWT – “Snail” for  Fujitsu

 No winner

OOH

Fast Moving Consumer Goods – Cosmetics, Toiletries, Pharmacy & Household and pet care products

Shortlisted:

  • Tempo Advertising – “The Ajax Glass Effect” for  Ajax Glass
  • GREY Bucharest – “Flowers in the window” for Lenor

No winner

Fashion & Lifestyle

Shortlisted & winner:

  • GREY Bucharest – “Urban dangers” for  Eastpak

Telecommunication services

Shortlisted & winner

  • Publicis Romania – “Unlimit yourself!” for  Orange Young

Automotive and automotive products

Shortlisted & Winner

  • Publicis Romania – “Qashqai. Urbanproof” for  Nissan Qashqai

Integrated Campaigns

Art, Culture, Media & Entertainment

Shortlisted&Winner

  • GAV – “The Cut Campaign” for  Transylvania International Film Festival (TIFF)

Fast Moving Consumer Goods – Food & Drinks

Shortlisted&Winner:

  • Leo Burnett & Target si iLeo Marketing Interactiv –  Bergenbier Man’s Day for Bergenbier

 

“BEST OF” Category

  • Leo Burnett & Target si iLeo Marketing Interactiv –  Bergenbier Man’s Day for Bergenbier

Online

Shortlisted

  • Leo Burnett & Target and iLeo Marketing Interactiv – “House of fun” for  Herbal Essences

  • Interactions – “Does it cost as much as you think?” for  Mega Image

Winner

  • Interactions – “Does it cost as much as you think?”  for Mega Image

Media

Use of Outdoor / Transit / Ambient Media

Shortlisted

  • Tempo Advertising –  The Ajax Glass Effect for  Ajax Glass

  • Publicis Romania – Unlimit yourself! for Orange Young

  • GREY Bucharest –  Flower buckets for Lenor

  • DRAFTFCB Bucharest – “Bodydresser’s 20 minutes of muscles” for Pescariu Sports&Spa

Winner:

  • DRAFTFCB Bucharest – “Bodydresser’s 20 minutes of muscles” for Pescariu Sports&Spa

Best of category

  • DRAFTFCB Bucharest – “Bodydresser’s 20 minutes of muscles” for Pescariu Sports&Spa


Design

Magazines and Newspapers/ Books/ Corporate Publishing

Shortlisted & Winner

  • NEXT Advertising – “Box of Memories Annual Report” for Save the Delta

Packaging Design

Shortlisted & Winner

  • Vitrina Advertising – Monor Milk for  Monor

Direct & Collateral

Shortlisted

  • Graffiti BBDO Bucharest – “Russian Doll” for Saridon
  • Tempo Advertising – “Guinness Halloween Ghosters” for  Guinness

Winner:

  • Tempo Advertising – “Guinness Halloween Ghosters” for  Guinness

Best of Design category

    • NEXT Advertising – “Box of Memories Annual Report” for Save the Delta

SPECIAL BEST – Craft

Best Use of Illustration (Print)

Shortlisted

  • Mercury 360 – “The 3 R’s” for  Smart FM
  • Mercury 360- “Emergency on Planet Earth” for Smart FM
  • GREY Bucharest – “Pinocchio” in the  Fundraising Campaign for Marie Curie Hospital

Winner:

  • GREY Bucharest – “Pinocchio” in the  Fundraising Campaign for Marie Curie Hospital

Best Use of Art Direction

Shortlisted & Winner

  • GREY Bucharest – “Graffiti” for Eastpak

Best of Special Best Craft

  • GREY Bucharest – “Pinocchio” in the  Fundraising Campaign for Marie Curie Hospital

Social Campaigns

Civic Behaviour and Public Participation

Shortlisted

  • Publicis Romania – “text kills” for The Romanian Police
  • Graffiti BBDO Bucharest – “The Smugglers” for BAT
  • Mercury 360 – “Pissing Test” for  Road Safety

  • NEXT Advertising – “Don’t Mix Things Up” for Selective Waste

Winner

  • NEXT Advertising – “Don’t Mix Things Up” for Selective Waste

Health

Shortlisted

  • GREY Bucharest – “Bad Time Stories”, Fundraising Campaign for Marie Curie Hospital

  • Graffiti BBDO Bucharest – “The Organ Grinder” for REACT
  • Graffiti BBDO Bucharest – “Surgeons’ Flash Mob” for REACT

Winner

  • GREY Bucharest – “Bad Time Stories”, Fundraising Campaign for Marie Curie Hospital

Social Services for disadvantaged categories

Shortlisted & Winner

  • Proximity Bucharest – “From Work to School” for  Festival of Trees

Best of Social Campaigns category

  • Proximity Bucharest – “From Work to School” for  Festival of Trees

 

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