The slogan under which the campaign runs this year is “Romania welcomes Anim’est”, this being also the formula that invites the Romanian and international public to a special meeting with 511 short and long movies.
The campaign has in its center the TV spot “The Train”, that exploits one of the reference points of traveling by train: the toilets in old trains.
This year, the campaign is running on TV, print, OOH and radio, but also online and through innovative media.
At the realization of the campaign worked together the representatives of Este’n’Est, the organizer of the festival, the team from Ogilvy Romania, Abis production house and Hypno – the director.
From Este’n’Est, the team included Vlad Ilicevici – Executive Director, Mihai Mitrică – Festival Director, Laurenţiu Brătan – Este’n’est president, Ileana Cecanu – Marketing Director and Toma Peiu – PR Manager. The creative team from Ogilvy included Ionuţ Coandă – Art Director, Cristina Calotă – Copywriter, Dani Macarie – Creative Director and Albert Nica – Executive Creative Director, but also Vasile Alboiu – Creative Director Ogilvy Interactive, Cătălin Ghinescu – Web Designer, Ştefan Dincă – Flash Developer, Marius Fărcaşanu – Web Designer, Oana Boghici – AV Producer, Anca Niţă – Account Manager, Mihaela Vasilescu – Account Executive, Lilian Neagu – Production Director and Cosmin Guţă – DTP.
Ogilvy Group Romania is part of the international network Ogilvy, part of WPP.