The Romanian Rom chocolate changes its identity, going American

Branding, Creativity, Marketing

After 46 years in which ROM was a symbol of Romania, theĀ  brand decided to assume the American way and identity, under a new slogan, “The taste of coolness!”.

The launch of the new image is supported by an integrated communication campaign with accent on the American dream.

According to a press release, the brand is now present on the market with a new image, more alive and more relevant for the young public.

The change operated to packaging level consists in replacing Romania’s flag with American flag.

Refreshed brands launch campaign started on Friday and there were already broadcasted two TV ads on the main TV channels, being also declined on OOH in Bucharest and main Romanian towns, in press and online, on a dedicated site,