Asian Marketing Effectiveness Festival will take place in Shanghai in 2011

Creativity, Marketing

The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the International Advertising Festival, will take place 12 and 13 May in Shanghai, China.

During the two-day festival, delegates will have opportunities to learn and be inspired by the greatest minds in the field, see showcases of the best in marketing effectiveness, and honour the winning work at the Asian Marketing Effectiveness Awards ceremony. This year’s theme of ‘unpacking effectiveness’ will set about to examine what effectiveness means in the modern day marketing environment.

The content programme for 2011 is being devised in collaboration with the festival’s Content Committee of ten leading industry figures led by Charles Wigley, Chairman of BBH Asia. A series of topical seminars and breakout workshop sessions will take place during the two-day event.

Entries for the 9th Asian Marketing Effectiveness Awards, which form part of the festival, can now be submitted at Judged by a panel of industry experts, the winners will be revealed at the prestigious awards ceremony on the evening of 13 May 2011 at the Pudong Shangri-La, honouring effective brand building from the Asia-Pacific region. In 2010, over 400 submissions were entered into the AME awards making it the largest regional marketing effectiveness competition in the region.

“Building on the importance and prestige of the AME awards, the Asian Marketing Effectiveness Festival will offer attendees a learning and discussion forum for marketing effectiveness and brand development as well as a networking platform for the industry,” said Tim Waldron, Managing Director of Haymarket Asia. “We look forward to working with Cannes Lions, our joint venture partner in developing another great event for the region,” he added.

The Asian Marketing Effectiveness Festival is Asia Pacific’s foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The Asian Marketing Effectiveness Awards, from which the festival has grown, are now in their 9th year, and honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The awards receive over 400 entries each year and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies.