Ogilvy Group develops The Money Channel’s communication strategy

Advertising, Branding, Marketing, Media, PR

The Money Channel and Ogilvy signed a partnership that will see Ogilvy helping the TV station to consolidate and insure its long term development.

In this partnership, Ogilvy will provide strategic consultancy and communication services to help redefine the developing platform of The Money Channel.

The plans regarding the TV channel and the consolidation of its position include also a new program range and developing a series of special projects: business platform, events, conferences etc.

In the same time, The Money Channel changed its editorial management, with Dan Suciu assuming the Editorial Director position and Andreea Negru becoming the new Editor In Chief of the TV Station

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