Grapefruit has a new Business Development Director

Branding, Creativity, Marketing

Romanian agency Grapefruit has a new Business Director, Radu Toncu, as the agency announced on its Facebook page.

Toncu has 16 years of experience in communication, marketing and trade-marketing and worked both for Romanian agencies and also for the clients.

“Starting this Monday (November 22nd) I became a Grapefruit. I think we had to get to this eventually because, in the last 9 years, me and Grapefruit’s team kept on working together. While I was at D’Arcy, we made the 1st real site in Romania, for Connex at that time. Through Leo Burnett, we created together the first interactive info-kiosks for Marlboro. While I was at Mercury Promotions, we worked together at transforming the company in Mercury360. And now, I am here, integrating in branding and digital all the experience I gained in 16 years of communication, marketing and trade marketing. I think interesting times are coming”, Radu Țoncu, Business Development Director Grapefruit”, said.

“Radu’s role in Grapefruit will be double – to develop the company through increasing its clients portfolio and the team and to manage very complex projects that suppose the integration of more types of marketing and communication services than the ones delivered until now by Grapefruit”, Stefan Liute, Strategy Director of the agency, said.

Grapefruit is a Romanian branding agency with offices in Bucharest and Iași that specializes in strategy, identity, implementation and brand communication both in digital and traditional media.  In 11 years of activity, Grapefruit has worked with over 200 customers in over 500 projects on 4 continents. Grapefruit’s clients include Antibiotice, Banca Transilvania, Dacia, E.ON, Heidi, Labormed, NNDKP, OTP Bank, Pepsi Americas, Petrom, Renault, Ţuca Zbârcea și Asociații, UPC. Grapefruit is the most awarded Romanian branding agency, with nominations and awards won at Rebrand 100 (USA, 2007, 2009, 2010), Identity: Best of the Best (Russia, 2007), Pentawards (France, 2007, 2008, 2009) , Incheon (Korea, 2006), Web Marketing Association Web Award (2007), Texas Interactive Media Awards (2003).

In October, Grapefruit was announcing that it became the largest agency in Romania in terms of turnover. Grapefruit managed to grow in 2009, in spite of the economical downturn, and became the leader of Romanian market in terms of turnover. In 2009, Grapefruit’s turnover grew by 19% in RON and by 4% in EUR. Compared to 2008, the agency has recorded a jump in profits of 29% in RON and 12% in EUR, reaching to a turnover of RON 2.91M (Eur 690.000) in 2009.

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