Superbrands Romania closed the 4th Superbrands program in which 300 brands in 52 categories of products and services from 25 activity sectors qualified for the Superbrands status.
Consumer Superbrands 2010/11 evaluated the performance of products and services brads that address directly the final consumer segment. The list of the 300 validated Superbrands will be published in the 1st Consumer Superbrands book for Romania.
Superbrands analyzed this year 1,104 brands from 52 products and services categories. In Romania, Superbrands developed 4 programs in 5 years, judging annually 1,200 brands from 40 areas of activity
Superbrands promotes, all over the world, the branding culture and the recognition of the brands with exceptional performances through a few specialized programs: Business Superbrands, Consumer Superbrands, Luxury Superbrands, Cool Brands, Sports Brands etc.
Superbrands is present in over 100 countries. The organization entered Romanian market in 2005, through the PR agency BDR Associates