Tag: brands
Gabriel Eremia (Arctic): “The strategy we have been building on for five years aims to bring us closer to the younger target”
For him, it’s always something special about the way digital communication influences the way people interact with brands. And he is in love with observing and always improving this experience […]
Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands
World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a […]
Reveal Marketing Research Study: Young people are the most dedicated promoters of their favorite brands
For over half of Romanians, a positive experience with a product persuades them into becoming loyal to that company (54%), which also applies to negative experiences, stopping them from using […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]
UAPR launched two new challenges for the advertising industry
Continuing the series of challenges launched last year, with the series of campaigns “Do the pitch right” (“Pitchuieste corect”), UAPR proposes to the industry new themes through which it invites […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
Evensys organizes a new virtual event, dedicated to visual content creators
Visual communication is prefered by social media users and brands active in marketing and communication which follow today’s trends. Over 80% marketing specialists are counting on visual in their social […]
WARC Rankings Creative 100 revealed – the most awarded campaigns and companies for creativity
The WARC Rankings Creative 100, the ultimate independent benchmark for marketing celebrating excellence in creativity, is now released featuring the most awarded campaigns, agencies and brands in the world. Compiled […]
Diesel and Coca-Cola transform recycling logos into exclusive acces to The (Re)Collection
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, […]