Tag: brands
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Hawk Platform’s in-built survey tool provides advertisers with insight to inform action – and demonstrate ROI
Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising, and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool […]
Admix and Ocean Outdoor, partnership to send
Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, […]
Admix raised $25M in Series B to scale up its In-Play solution worldwide
Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands, today announces that it has raised USD $25 million in a Series B round to […]
Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, released two new research reports that reveal key drivers for commerce content and the […]
Admix Strengthens Global In-Play Supply Leadership Team
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is thrilled to announce the appointment of mobile gaming and media industry expert Stefan Adamczyk […]
Karmarama and Project Everyone turn the UN’s Global Goals into 17 sticky notes for World’s To-Do List Campaign
Karmarama, part of Accenture Interactive, has teamed up with Project Everyone, a not-for-profit promoting the Global Goals, devised by Richard Curtis, to unveil “The World’s To-Do List”, a campaign to […]
Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands
Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]
Felicia Stoica, appointed Digital Creative director at Romanian Cohn & Jansen
Romanian ad agency Cohn & Jansen consolidates its digital strategy and Felicia Stoica was appointed Digital Creative Director starting July 2021. Skilled in brand building and having already built several brands […]
Madalina Tataru: A brands’ activity needs many Checks, same as a human being, in order to be Healthy
Madalina Tataru is Data & Analysis Manager Digitas Romania, she is an advertising lover, digital at heart, with a touch of curiosity stolen from the faculty she has graduated: Journalism […]