Mather Communication Romania started a campaign for the new crediting product of Piraeus Bank Romania.
The communication campaign started on December 6th and uses a mix that includes TV, online and in-store communication. The creative concept of the campaign includes 3 spots of 30 to 37 seconds.
Mather team that worked on the project included Ciprian Tudor – Creative Director Mather Communications, Donald Simionoiu – Senior Art Director, Alexandra Murray – Business Unit Director , Loredana Caradimu – Business Unit Director, Daniela Ioan – Account Director, Oana Boghici – AV Producer. On the other hand, the client was represented by Eleni Skoura – Retail Business Director, Carmen Oprisescu – Marketing Manager, Loredana Serghie – Advertising Coordinator, Roxana Halmageanu – Head of Product Development and Madalina Nistor – Press Office Manager.
The TV spots were filmed together with Abis Studios.