B1Tv relaunches, with focus on news, talk-shows and less movies


B1Tv will relaunch, focused on infotainement concept, and will broadcast more news, talk shows, an entertainment late-night show and less movies, according to the new program schedule approved by CNA, Mediafax news agency informs.

The target public for the new B1 includes Romanians with ages between 28-54 year old, active people with education and income bigger than the average.

The new program schedule includes modification that produced after Sorin Oancea, former Intact Media Group and Antena 1 responsible, become shareholder of B1 TV.

Also, recently, Romanian press wrote that Andrei Gheorghe, TV and Radio showman, is wanted by B1 TV for a night show to start 23.00.