Marketing, Media

Nivea prepares to celebrate 100 years with a global marketing campaign having Rhianna as image.The “100 years skincare for life” global campaign, created by DraftFCB, starts in May and it includes a multichannel digital channels aimed at a younger target group.

Revenues from the global digital music industry are set to reach $20bn by 2015 according to a forecast from Ovu, as Mandmglobal informs .

Romanian music festival Cerbul de Aur (Golden Stag) won’t take place this year either, because of the lack of funding.

Romanian State TV, TVR 1, will resuscitate “Cu ochii in patru”, an investigative program, as Reporter Virtual informs .