In Romania and around

Advertising, Marketing, Media

Things and changes happen all the time. A part I can write about, a part I want to at least mention.

Heineken USA is pulling Euro RSCG as the agency of record for its flagship Heineken and Heineken Light brands, and launching a contest between Publicis and Wieden & Kennedy for the brands as it pursues a global strategy – AdAge

Carlsberg is repositioning itself with “That calls for a Carlsberg” global campaign that runs across more than 140 markets starting April 5th. The campaign is signed by Fold 7 – Mandmglobal.com.

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SATI is asked to be transparent in what concerns Romanian online press traffic sources – Paginademedia.ro

Edipresse AS Romania is changing headquarters – ReporterVirtual.ro

Romanian print brand Cotidianul is for sale, as Money.ro informs.