Vodafone, BCR and Microsoft occupy the first three places in a 30 position ranking of the most active brands on Romanian social media in 2011.
The hierarchy was realized based on a set of questions regarding brands’ activities in social media. In January – March, Vodafone is the only brand that did on social media everything that was possible.
From all social media activities, companies tend to prefer blogging and Facebook activities. If blogs are still absent from some brand’s strategy, practically no social brand can live without Facebook.
Special projects were probably the ones that influenced the rankings, especially for its first places. Champions in special projects were BCR and Petrom.