GalerIAA – virtual exhibition dedicated to communication and marketing people’s passions
IAA Young Professionals, the association of the young professionals in the Romanian marketing and communication industry, organizes GalerIAA, a virtual exhibition that will gather the talents and the passions of the professionals in…
Serviceplan China’s Retro 999 Piyanping lipstick social media and design campaign goes viral
999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very popular with the older generation but in need of an image overhaul to make it appeal…
Neticle: How to pop out with a viral post? – a Lidl Hungary case
It all started as an everyday post – but ended as a comment-cascade from a wide-range of brands. Lidl Hungary took a brave step, dropped a bomb and now it looks like it…
The complex world of Influencers made simple
Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…
Social media campaign for The Surfrider Foundation, signed by Rankin
Cultural provocateur Rankin unveiled a new campaign on social media for non profit organisation – The Surfrider Foundation. The two created a campaign to raise awareness of Ocean pollution by putting together a huge Plastic Monster (created…
Serviceplan Greater China creates internet sensation on Chinese SoMe with witty 999 Cold Remedy campaign
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public and updates image of China’s Number 1 selling cold and flu medicine. 999…
Biz Social Media Awards 2019 Gala presented its winners
After 20 editions of Social Media Summit in Bucharest and the country, the Biz magazine team organized the first edition of Biz Social Media Awards. The Awards Gala recognized and celebrated the performance…
Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections
Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will support the Romanian…
Free hotel room, Swedish reward for guests not checking social media
In Sweden, it exists the first hotel room in the world where the price paid is determined by how much time the guests spend on social media. In the mentioned hotel, screen time…
Starcom Romania launches Social Media Stars Index
Starcom Romania created through Social Media Stars Index the top of the most followed accounts in the entertainment in social media. For creating the top it was analyzed and followed the online activity…