After a year marked by Covid 19 and as social media evolved and new trends rose up, like group videocalls, there is no surprise one new trend evolved, social audio.
Supported by the podcast culture, the new trend underlines the power of audio content. People rediscovered the pleasure to listen audio discussions on Clubhouse. The network raised fast in popularity due to the endorsement received from a lot of US personalities, from celebrities to successful investors and entrepreneurs.
The network became popular in Romania in January, especially among marketing and communication specialists, and it was estimated to have cca 75,000 users in the end of February
Romanian Eventive organizes, together with Pepsi Social Media Live 2021, the first audio conference in Romania. The event will bring together novelties from Social media, delivered by renown specialists in marcom and content creators. The event is scheduled for April 21st, 17.00-22.00 Bucharest time, will include 5 session arranged as chat rooms on Clubhouse and broadcasted simultaneously also on the online streaming platform IM.CITY.
Laurențiu Ion, Sr. Media and Digital Manager Beverages, PepsiCo RomaniaFor beverages brands from PepsiCo portfolio, communication in digital considers only consumers’ needs. In the same spirit, Pepsi started the conversations on Clubhouse through a new type of content, that aims to generate free discussions with and about people. So we are glad even more to be close to Social Media Live, a conference during which we will start the conversation in the 3rd chat room facilitated by Pepsi
Social Media Live is organized by Eventive in partnership with Pepsi and with support from IM.CITY, FOMO and NewStage Technology.
Clement Nicolaescu, Managing Partner, New Stage TehnologyFor years, we opened new horizons in video communication, with live transmissions and innovative productions. Now we are bringing the innovation in social audio, the newest trend this year. Through IM.CITY we manage to offer to brands and organizations a platform for audio communication available to all connected to internet, without needing a special app. Like that, the audio content and that coming from apps like Clubhouse or Zoom can create interactions and listened live over the internet by simply accessing a webpage
The participation to the event uis freeParticiparea la eveniment este gratuită. Pentru a fi la curent cu noutățile și a primi ulterior înregistrările, este recomandată înregistrarea pe site (www.socialmedialive.ro).