Grayling predictions: 5 main trends in marketing and communication in 2020
An international team within Grayling, made of specialists in communication, strategy and creative, identified the main 5 trends that will help brands, companies and organizations to differentiate themselves within marketing and communication in…
Achim Rietze (Google ZOO): “The best EFFIE cases were simple in their storytelling and powerful in tying back the results to the objectives”
In 2001 Achim Rietze started his career at Y&R, before joining Jung von Matt in 2006. According to the ‘Big One’ the ‘most-awarded creative agency across all media and the world’ in 2007….
Cristiana Dima (Media Zoom): “I would also like that companies would implement more and more experiential marketing activities”
Media Zoom is a full-service advertising agency from Constanta, with a wide range of expertise, including creative, design, brand strategy, communication strategy and more. AdHugger met with Cristiana Dima, owner Media Zoom, and…
Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…
Zélia Sakhi on future thinking, kindness and the new breed of creative
Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago in Stockholm, where…
WARC launches Toolkit 2018
WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At…
WARC: TV takes almost two-thirds of successful big-budget ad campaigns
WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data drawn from analysis…
Romanian Biz magazine launched Digital Report 2017
During Social Media Summit Bucharest, Biz magazine launched a new editorial project Digital Report 2017, with the support of Zelist Monitor and Screen Native. The report reunites information about the digital agencies in…
The rise of “dark social”, the place marketers cannot come after you
According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research suggests a growing…
Ingenico on mCommerce trends
Ingenico released recently an infographic related to the global mCommerce trends. According to the infographic, the global mCommerce is estimated to reach to over $1 trillion in 2019. Ingenico’s data shows that 34%…
