For business-to-business communication professionals, the last two years have been about adaptation, reinvention, but mostly about resilience. The year 2023 will be about trends and how we think about and implement campaigns, about digital communication courage and using technology creatively.
Marketing B2B Conference, the most important event dedicated to business-to-business communication in Romania, will take place on November 25, at the JW Marriott Hotel in Bucharest. The conference will showcase current information, brand directions and solutions to the challenges of the moment. The latest concepts will be captured in powerful presentations, compelling discussions and exclusive case studies in order to provide a complete toolkit for future strategies.
Research company Unlock Research will present exclusively at the Marketing B2B Conference the second edition of its quantitative survey of marketers and business people highlighting the changes in B2B marketing and communications. The study will present the challenges B2B businesses have encountered over the past year, what new solutions and tools businesses that were discovered and how they see the future of their communication campaigns.
This edition’s speakers include: Cătălin Lupoaie (B2B Marketing Manager, BCR), Raluca Rotaru Ene (Managing Director, Chapter 4 Romania), Gabriela Alexandrescu (Head of Marketing & Digital Product Gas & Power, OMV Petrom), Diana Tănase (Marketing Manager, Mastercard), Adrian Hîncu (B2B Business Director, MRM), Maria Polixenia Doda (B2B Growth & Creative Director, MRM), Lelia Mancaș (Marketing Director, Edenred), Alexandra Cojocaru (Partner, Unlock Research), Ruxandra Popescu (Global B2B Marketing & Lead Generation Manager, PayU), Elena Iordache Stoica (Head of Growth, Stoica.co), Roxana Hurducaș (Marcomm Auditor & Consultant), Sorin Enescu (EMEA Demand Automation Focal, IBM), Cristina Neagu (B2B Marketing Professional Romania & Bulgaria, Canon).
Marketing B2B Conference is an event organized by Evensys in partnership with Chapter 4 Romania and MRM.
Evensys is an event planning company with over 16 years of experience in organizing business events. Evensys specialises exclusively in developing its own conferences and seminars, covering seven business areas: Marketing & Communication, Internet & New Media, Finance & Investment, HR, Real Estate, Production and Retail. The events organised deal with current topics, which concern both the local and the Central and South-Eastern European business industry.