Tag: B2B
Evensys´ Marketing B2B Conference to take place end of November
For business-to-business communication professionals, the last two years have been about adaptation, reinvention, but mostly about resilience. The year 2023 will be about trends and how we think about and […]
UNCTAD report: Global e-commerce – up to $27.7trillion, Covid-19 boosts online retail sales
The dramatic rise in e-commerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates […]
Cavai brings conversational advertising to the Canadian market
Cavai, the leader in conversational advertising cloud technology, is continuing its rapid expansion with the opening of an office in Canada. Cavai recently unveiled offices in Singapore and Spain, with […]
Working with B2B, Part 5: The rest!
Mobile Experience. Mobile has come to stay and will drive the future. It is often a forgotten experience when it comes to B2B. More and more B2B users want to […]
Working with B2B, Part 4: What happens after?
What is the next step? The order is ready so what is going to happen now? Have you ever thought about what your B2B Client would love to see happening […]
Working with B2B part 3: Carts and other stuff
When we look at B2B, something is always forgotten: What about the Cart? And the checkout? And what else could be important for your clients? Just think you have to deal […]
Working with B2B part 2: The Client in the center
In my 15 years in the field, a lot has changed, and it is for the better. The B2C consumer has taken back the power and does now expect more […]
Anders Lange on the ever connected world
Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients […]
LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project […]
Vlad Popovici (Kubis): “We are half creatives and half geeks”
Kubis is a digital marketing agency that finds creative solutions to business challenges. Senior executive with more than 19 years of experience in digital and traditional advertising, with extensive experience […]