Working with B2B, Part 5: The rest!
Mobile Experience. Mobile has come to stay and will drive the future. It is often a forgotten experience when it comes to B2B. More and more B2B users want to use mobile but,…
Working with B2B, Part 4: What happens after?
What is the next step? The order is ready so what is going to happen now? Have you ever thought about what your B2B Client would love to see happening and what needs…
Working with B2B part 3: Carts and other stuff
When we look at B2B, something is always forgotten: What about the Cart? And the checkout? And what else could be important for your clients? Just think you have to deal with people and…
Working with B2B part 2: The Client in the center
In my 15 years in the field, a lot has changed, and it is for the better. The B2C consumer has taken back the power and does now expect more then just price…
Anders Lange on the ever connected world
Anders Holmberg Lange is the Co-Founder of Entername, a company with the core belief that strategy should be simple, understandable and evolving. Designing 360 digital campaigns and leading selected clients from digital transformation…
LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners
The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project highlights the way…
Vlad Popovici (Kubis): “We are half creatives and half geeks”
Kubis is a digital marketing agency that finds creative solutions to business challenges. Senior executive with more than 19 years of experience in digital and traditional advertising, with extensive experience in building, expanding…
Biz Days to start Monday in Bucharest
Romanian Biz magazine organizes a new edition – the 14th – of Biz Days on November 9-13. The event is the most relevant one in the B2B sectorin Romania and consists in a 5 days marathon…
Omobono research: Good leadership and feeling valued makes business marketers happier than more money
New research by Omobono, digital agency for business brands, revealed what drives happiness among B2B marketers, with the most important factor being good leadership or management, with 60% of respondents saying that makes…
Social media – the most effective digital marketing channel in B2B, marketers struggle with the demands it makes on them
Omobono, digital agency for business brands, has revealed the results of its 2014 survey, “What Works Where in B2B Digital Marketing”. Run for the last 4 years, the latest research show significant shifts…
